News & Insights

How to Accurately Track Your Facebook Ad Metrics in 2022

Facebook ads are constantly changing, and now even more frequently. Apple’s App Tracking Transparency framework is a big reason behind these changes. Ads Manager’s facelift can be daunting, however, by following these 11 simple practices mentioned above, you will easily be able to set up an accurate reporting system, allowing you to continue making progress towards achieving your marketing goals.

Maximising Your Potential With Facebook App Install Ads

Hoping to promote your mobile app to the masses on social media? Facebook App Install Ads should be your first point of call.

Google Search Ad Testing

Google (re)tests search ads in a carousel format

Why Fintech Business' Need To Gain Trust To Launch Into The Market

The coronavirus pandemic has presented challenges for many businesses across the world. However, there have been some industries that have found their services required more than ever.

Say +Bye +Bye to BMM!

Google has announced a big change in match types that will affect all accounts and campaigns which are currently using BMM (Broad Match Modifier) keywords.

Getting Started With User Acquisition For Your Fintech Company

In 2019, Fintech was crowned as the fastest growing app category in the US as digital banking apps boosted marketing budgets to compete in the fast-growing sector.

Checkmate: Is This The Winner of The Most Surprising Search Term in 2020?

With more time to browse the internet, we were keen to understand what was on the search terms list aside from the usual suspects such as YouTube, Facebook and celebrity gossip. After evaluating the findings, we have to say that the most surprising was something we absolutely didn’t expect

Standing Out From The Crowd This Black Friday

Black Friday has slowly crept onto the radar of countries further afield. In the UK alone, Brits spent a huge £5.6 billion across Black Friday and Cyber Monday in 2019.

Preparing for Black Friday Weekend: Your PPC Checklist

With Black Friday weekend within touching distance, it’s very likely that you’ll be looking at last-minute tweaks to ensure your digital campaign stands out during one of the biggest e-commerce events.

We Are Hiring: Business Development Manager

As part of our growth, we are looking to hire a new Business Development Manager to help us expand our paid search client base. The purpose of the role is to create and develop new business opportunities.

Marketing During A Crisis: Why You Shouldn't Cut Your Budget Just Yet

As COVID-19 wreaks havoc on the global economy, many businesses are scrambling to keep operations afloat. The financial impact for organisations of all sizes is significant and costs have to be cut, but should marketing really be the first thing that you ditch?

Why Mobile App Brands Should Use Apple Search Ads

Bringing an iOS app to market that you want to stand out from the rest? Apple Search Ads could be the answer you’re looking for.

Power of Google Ads App Campaigns

So if you have a mobile app that you’re looking to promote, could Google Ads app campaigns be the answer?

Introducing New Gallery Ads

At the Google Marketing Live conference this year, Google announced their new mobile search ad format - Gallery Ads. Advertisers can feature up to eight images in Gallery Ads and have been designed to more effectively communicate the value of your business to potential customers.

Growing Customer Acquisition Through Paid Social

Branding campaigns are often overlooked in marketing as the emphasis is put on immediate results and sales. While these are fundamentally important metrics to measure, brands cannot ignore the impact of mass reach in new customer acquisition. Simply put, the main way brands grow is by selling to more people.

Farewell to Average Position: What It Means For Advertisers

Following the announcement that Average Position is being sunset in September, Google Ads is rolling out four new key metrics, which more intelligently display the prominence of advertisers’ ads on its Search Engine’s Results Page (SERPS).

A Look Inside Google Ads Recommendations

Recommendations is an entire section of your Google Ads account dedicated to helping you improve your campaigns.

Responsive Search Ads

Google’s new Responsive Search Ads can show 3 headlines, longer 90 character descriptions. The new ad format, now in beta, offers more real estate and dynamically combines an advertiser’s headlines and descriptions.

We Are Hiring: Senior PPC Manager

The Senior PPC Manager is responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth and supporting the Paid Media Director

5 Favourite Features We Enjoy About Search Ads 360

One of our favourite feature of using Search Ads 360 is it allows us to sync Google, Bing, Baidu and Yahoo accounts all in one place, which means no more spending time switching interfaces

Apple Search Ads – Why You Should Be Using Them

If you’re a mobile marketer and you are trying to promote an app, then you should have already considered advertising on Apple Search Ads. Apple Search Ads is a tool that lets advertisers bid on ad space within the App Store.

News & Insights

How to Accurately Track Your Facebook Ad Metrics in 2022

How to Accurately Track Your Facebook Ad Metrics in 2022

Maximising Your Potential With Facebook App Install Ads

Google Search Ad Testing

Why Fintech Business' Need To Gain Trust To Launch Into The Market

Say +Bye +Bye to BMM!

Getting Started With User Acquisition For Your Fintech Company

Checkmate: Is This The Winner of The Most Surprising Search Term in 2020?

Standing Out From The Crowd This Black Friday

Preparing for Black Friday Weekend: Your PPC Checklist

We Are Hiring: Business Development Manager

Marketing During A Crisis: Why You Shouldn't Cut Your Budget Just Yet

Why Mobile App Brands Should Use Apple Search Ads

Power of Google Ads App Campaigns

Introducing New Gallery Ads

Growing Customer Acquisition Through Paid Social

Farewell to Average Position: What It Means For Advertisers

A Look Inside Google Ads Recommendations

Responsive Search Ads

We Are Hiring: Senior PPC Manager

5 Favourite Features We Enjoy About Search Ads 360

Apple Search Ads – Why You Should Be Using Them

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