360 OM Celebrates Double Victory at the UK Digital Excellence Awards

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LegitScript Certification For Health Marketing: Everything You Need To Know

360 OM Attends Think Retail 2024: 12 Key Takeaways for a Successful Holiday Season

Google Removes Auction Insights from Looker Studio: What You Need To Know

Creating Videos with AI: How To Grab Customer Attention and Boost Consideration

News and insights from our team.

Your Early Guide To Black Friday & Cyber Monday Google Ads in 2024

SearchGPT vs. Google: What Makes OpenAI’s New Tool Different?

Google Trends Just Got a Major Upgrade: 3 ‘Trending Now’ Updates For You

Meta Announces New Attribution Models and Targeting Options

Why Digital Marketing Maturity Matters: Top 3 Trends Shaping The Future

Your Guide To Demand Gen Measurement: How To Maximise Impact of Your Campaigns

7 Reasons Your Business Needs Prompt Engineering

How To Use Google’s ‘AI For Marketing’ Framework For High-Impact ROI

How To Make Every Holiday Sale Matter: What Do Customers Desire?

YouTube’s 2024 Culture & Trends Report: Decoding The Future of Fandom‍

Google Launches New AI-Driven Tools To Boost Performance Max Campaigns

How To Build Durable Ad Campaigns: All You Need To Know About Google’s AI Essentials

Keyword Prioritisation & Query Matching Update In 2024: What You Need To Know

Google Backtracks On Cookie Ban In Chrome: What It Means For Advertisers

Instagram’s New Creator Collaboration & Threads Bonus Program: All You Need To Know

Amazon Prime Day Shatters Sales Records in 2024: Top Verticals & Numbers Revealed

Google’s New Query Matching Explained: What To Know For Future PPC Campaigns

360 OM Attends Demand Gen Pulse Event As A Premier Partner

Google Merchant Center Next Expands Roll Out: Why Advertisers Aren’t Happy

Google Launches New Tool ‘EC Assist’ To Boost Enhanced Conversions

Creative Power of Performance Max: Unlock Explosive Growth and Boost Your ROI

PayPal Launches Ad Network Powered by User Purchase Data: All You Need To Know

The Ultimate 2024 Guide to Short-Form Videos On TikTok, Instagram and YouTube

Meta Rolls Out Major Update To Attribution Settings: All You Need To Know

Google Enhances Conversion Tracking for Merchant Center: All You Need To Know

TikTok’s Creator Search Insights: How To Level Up Your Content With Trending Topics

5 Steps To Take Before You Launch Broad Match Keywords

8 Best PPC Ad Networks: Which One Should You Choose For Your PPC Campaign?

What is a PPC Landing Page? 6 Tips To Increase Your ROI & Conversions

360 OM and Opteo Co-Host ‘Conversions In The Cloud’ in Newcastle

5 Ways To Increase Mobile App Downloads With TikTok Influencers

Microsoft’s Performance Max Now Available Globally: What You Need To Know

Meta’s Advantage+ & Shopping Ads Gets Smarter: 9 Upgrades You Need To Know About

Google Ads To Phase Out Card Payments For High Volume Advertisers

Google Performance Max for Marketplaces: The Easy Way to Advertise Without a Website

PPC Onboarding Done Right: Step-by-Step Guide for a Successful Agency Kickoff

New Google Ads Design: Everything You Need to Know Before the August 30 Rollout

Google Ads Benchmarks 2024: The Ultimate Guide to Industry Trends & Winning Strategies

Enhanced Conversions: What You Need To Know & How To Set It Up

Google Ads Performance Max Updates: Deeper Audience Insights & Budget Control

Top 10 Strategies To Launch A Winning TikTok Campaign

Google Marketing Live 2024: Top 9 AI-Powered Updates You Need To Know

Google Search Ads Get 13% Costlier: CPCs Soar & Ad Spend Growth Slows

Landmark Shift: Social Media Overtakes Paid Search in Ad Spend

Google Changes Definition Of ‘Top Ads’: Here’s What It Means

360 OM Wins ‘Best Use Of Search - B2B’ At European Search Awards 2024

360 OM Sponsors eComm Live Conference & eComm Awards 2024

Top 5 Metrics to Track Multilingual Content Performance

Growth At The Gherkin: 360 OM and SegmentStream Co-Host Exclusive Breakfast Event

Unlocking GA4’s Hidden Potential: Your Guide to Consent Mode

Google’s 2024 Ad Measurement Plan: Unlocking Success in a Privacy-First Future

Apple’s iOS 17 Link Tracking: How To Future-Proof Your Ads

Reels vs Stories: What’s Best For Your Instagram Growth in 2024?

Choose The Right Google Ads Bid Strategy: Maximise Clicks, Conversions & ROI

Paid Media Tactics for Lead Generation in 2024: What’s New & What’s Next?

Universal Analytics Shuts Down July 1st: Here’s What You Need to Know

360 OM Celebrates Three Shortlists At 2024 European Search Awards

360 OM Attends Invitation-Only ‘Think Global’ Conference At Google Dublin

Speak Their Language & Skyrocket Sales: Your #1 Guide To Multilingual Paid Search

Why Value-Based Bidding is Essential for Google Ads

Turn TikTok into Your Easter Sales Basket: The Ultimate Playbook for SMBs

Google Analytics 4 Adds 8 New Dimensions To Unlock Paid & Organic Traffic Insights

TikTok for Shopify: TikTok Shop Expands Shopify Partnership for UK Sellers with New App

Meridian: All You Need To Know About Google’s New Privacy-Focused Ad Measurement Tool

TikTok Publishes Uni Compare & 360 OM’s Award-Winning Clearing Campaign Case Study

TikTok Shop Expands Reach with Google Ads Shopping Ads

Unlock The Power of Mums: 3 Ways UGC Can Skyrocket Your Mother’s Day Revenue

360 OM’s Genevieve Poultney Aims to Raise £2,000 for Shelter at the London Marathon

360 OM Achieves Google Premier Partner Status in 2024

Level Up Your Ads: Google’s 3 AI-Powered Responsive Search Ads Upgrades

Performance Max Gets Powerful Update: Introducing Advanced Gemini Models

Why UGC Is The Key To Authentic Marketing In 2024

Google Consent Mode & EU User Consent Policy: Ginny Marvin Answers 14 Frequently Asked Questions

Capture Ramadan 2024 Magic Early: 7 Strategies To Attract Muslim Consumers (Before the Rush)

Google Ads Mystery Decoded: What You Don’t Know About ‘Other’ Search Terms

Google Merchant Center Next To Replace Merchant Center: Everything You Need To Know

5 Reasons Why Your Brand Need More Views From YouTube

Power Up Your Search Ads With Gemini Chat: Everything You Need To Know

8 Powerful Tools to Crack Your Competitor’s Performance Marketing Strategy

Google Consent Mode V2: Everything You Need To Know About The Latest Update

3 Steps to eCommerce Growth: Crack the Code with ROAS, CAC, and LTV

4 Tips To Optimise Your Meta Ads To Maximise ROI: From Clicks to Customers

Meta Advantage+ Shopping Campaigns: Everything You Need To Know

The Ultimate 2024 Guide to Instagram Reels: 5 Powerful Best Practices

Google Takes Bite Out of Third-Party Cookies: Everything You Need To Know

Digital Markets Act (DMA): What Do The New Rules Mean For The Travel Industry?

What is Google Consent Mode? Top 10 Questions Answered

Cracking the Holiday Code: Boost Your Q5 Sales With Meta Ads with These 3 Tips

Future Proof Marketing in 2024: How To Re-Engage Customers in a Cookie-Less World

Decoding the Digital Markets Act (DMA): What it means for Google Advertisers

Mastering Meta Ads: Here’s Your Guide To The ‘Learning Phase’

Broad Targeting in Meta Ads: The Ultimate Guide to Grow Your Audience

TikTok Search Ads Toggle: Everything You Need To Know

Google Empowers Brands with Search Themes for Performance Max

Paid Media Budgeting For 2024: 6 Powerful Tips To Plan Your Budget & Maximise Your ROI

5 Must-Try Google Shopping Feed Optimisation Tips

10 Reasons You Need A Digital Marketing Strategy In 2024

360 OM Celebrates Four Shortlists For UK Digital Excellence Awards

5 Questions Marketers Should Ask Themselves Before Talking Budgets With CXOs

Building a High Performing Paid Media Team: 6 Essentials to Hire The Right People