As eCommerce brands scale, most marketing teams hit the same wall: their data is siloed.
Google Ads tells one story. Meta Ads tells another. Shopify reports sales, but not attribution. GA4 shows behaviour, but not margin.
The result? Endless spreadsheets, misaligned decisions, and wasted ad spend on products that aren’t profitable.
It doesn’t have to be this way.
At 360 OM, we believe growth comes from one source: clarity at the product level. Here’s all about our AI-powered tech solution, 360 Commerce, and how it can transform your performance marketing strategy.
The Problem: Too Many Dashboards, Not Enough Insight
Every platform provides its own version of the truth:
- Google Ads shows clicks and ROAS, but not returns or margin.
- Meta Ads might show great conversion volume, but what’s driving profit?
- Shopify or Magento give revenue and stock data, but not advertising context.
- GA4 tracks behaviour, but not product-level performance post-click.
When these platforms aren’t connected, marketers either:
- Optimise in silos based on incomplete views, or
- Spend hours stitching together reports that still don’t tell the full story.
What Product-Level Clarity Actually Looks Like
A unified product performance view means being able to answer, in one place:
- Which products are scaling profitably across Google, Meta, and TikTok?
- Where are we overspending on SKUs that rarely convert or drive returns?
- What’s the contribution margin by product after all media, fulfilment, and platform costs?
- Which product attributes (e.g. price point, category, brand) consistently perform best?
This isn’t a reporting luxury—it’s a competitive advantage.
The 360 Commerce Approach
Our platform connects directly to:
- Google Ads (including Performance Max product-level reports)
- Meta Ads
- GA4
- Shopify or Magento
- Product feed & return data
From there, we surface a quadrant view that categorises products into:
- Top Performers
- High Potential
- Underperformers
- Ad Waste
This lets you do what most platforms don’t:
- Exclude poor-performing SKUs from automated campaigns
- Build campaigns around margin and contribution, not just ROAS
- Reallocate spend to products that actually scale profitably
Why This Matters More Than Ever
With platforms like Google and Meta moving deeper into automation, you can’t control targeting like you used to—but you can control what data you feed them.
That means product selection, exclusions, and feed intelligence are now the levers that drive performance. And if your data’s spread across five platforms, you’re making those calls half-blind.
Ready to See the Full Picture?
If you’re tired of juggling disconnected reports and want clarity at the product level, we’d love to show you how 360 Commerce can help.
Let’s talk.
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