If you’re selling on TikTok Shop and want to increase your Average Order Value (AOV) and Gross Merchandise Value (GMV) without pouring more money into ads, product bundling might be your secret weapon.
Let’s break down what bundling is, why it’s so effective, and how you can implement it to skyrocket your TikTok Shop success.
What Is Product Bundling?
Product bundling is the art of selling two or more related products together as a single package — often at a slightly discounted price.
Examples:
- A skincare essentials kit (cleanser + toner + moisturiser)
- A fitness pack (protein powder + shaker bottle)
- A tech accessory duo (phone case + screen protector)
It’s a smart way to:
- Increase perceived value
- Make the customer’s purchase decision easier
- Encourage customers to buy more — in a single click
This approach adds value for customers while encouraging larger basket sizes, which means more revenue per order.
Why Product Bundling Works on TikTok Shop
Product bundling isn’t just effective—it’s tailor-made for the TikTok Shop environment.
Here’s why it works:
- Increases AOV: Shoppers are more likely to grab a higher-priced bundle than piecemeal items.
- Encourages bigger purchases: Everyone loves a good deal—bundles create that extra push to spend more.
- Triggers impulse buying: TikTok’s fast-paced nature + bundle deals = quick conversions.
- Reduces decision fatigue: Shoppers don’t have to think too hard—everything’s already matched up!
How Bundling Impacts GMV
Your Gross Merchandise Value (GMV) is calculated as:
GMV = Traffic × Conversion Rate × AOV
Even with the same traffic, boosting your AOV through bundling directly increases GMV. So instead of chasing more visitors, you maximise the value of every visit. If your traffic and conversion rate stay constant, a higher AOV from bundles means a direct GMV uplift.
For example:
- A regular order value of £20 with 100 sales = £2,000 GMV
- Bundled order value of £30 with 100 sales = £3,000 GMV
That’s a 50% increase without more traffic or spend.
Types of High-Converting Bundles on TikTok Shop
You don’t need a massive product line to build great bundles.
Here are the best-performing bundle types tailored for TikTok Shop buyers:
Starter Kits
- Perfect for new customers who want everything they need in one go.
- Examples: A full skincare regimen or makeup starter pack.
Frequently Bought Together
- Natural product pairings that make sense.
- Examples: Phone + screen protector + mobile stand
Tiered Bundles
- Volume-based discounts. The more they buy, the better the deal.
- Example: 1 for £15, 2 for £28, 3 for £35
Limited Edition or Seasonal Sets
- Great for gifting seasons, trends, or exclusive drops.
- Examples: Valentine’s Day gift box, Summer Essentials kit
How to Market Product Bundles on TikTok Shop
Once your bundles are ready, it’s time to promote them. TikTok is a visual-first, impulse-buying platform so use TikTok’s native tools to drive conversions:
Engaging Content:
- Unboxing Videos: Show what’s inside the bundle with a wow factor
- Creator Collaborations: Let influencers show off how to use each item in the bundle
- Before/After Reels: Particularly powerful for beauty, fitness, or home products.
Add Urgency:
- Use time-sensitive captions like: “Only available this weekend!”
- Use countdowns or limited-time offers: “48-hour bundle drop!”
Showcase the Value:
- Show what they’re saving vs. buying separately
- Use overlays like “Buy 2, Get 1 Free” or “£10 Value for £6.99.”
Pro Tips to Maximise Your Bundling Strategy
Want to take things up a notch? These expert moves can supercharge your bundle performance:
Create separate listings for bundles
Don’t just make them “add-ons” — list them as unique products.
Use margin-safe pricing
Offer discounts without eroding your profit too much.
Set free shipping thresholds
Example: “Free shipping over £40” encourages adding bundles to meet the limit.
Track performance
Use TikTok Shop analytics to see what’s selling best and optimise.
Small Brands, Big Results
Bundling isn’t just for big brands. If you think product bundling is only for large inventories or established brands, think again!
Even if you sell just 3–5 products, you can:
- Increase order size
- Offer curated experiences
- Grow faster — without extra ad spend
- Combine them creatively into 2–3 bundles.
- Highlight use-cases in short & engaging TikTok videos.
It’s a scalable, low-risk strategy that gives you more control over how people buy and what they spend.
TikTok Shop thrives on fast, fun, and value-driven shopping experience. You can significantly increase your AOV and GMV without changing your product catalog or blowing up your ad budget by:
- Give your audience more value
- Make their buying decisions easier
- Encourage them to spend more per order
Start small and watch those bundles fly off the (virtual) shelves.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
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