Google Labs has introduced Doppl, your personal AI stylist. It is an experimental app designed to revolutionise the way you explore fashion. With just a photo, Doppl allows you to try on any outfit and visualise how it might look on your digital self.
Whether you’re eyeing a friend’s new jacket or saw a look you loved on social media, Doppl makes it easy to see it on you in seconds. It’s not just about trying on clothes, it’s about discovering and evolving your personal style.
What Is Doppl?
Doppl is a fashion-forward, AI-driven mobile app available on iOS and Android (U.S. only), developed by Google Labs. It builds on Google Shopping’s virtual try-on tech announced earlier this year, but pushes the experience even further.
With Doppl, you can:
- Upload a photo or screenshot of any outfit
- See that outfit on a digital version of yourself
- Generate AI-created videos to visualise how the outfit moves
- Save or share your favorite looks with friends
The app transforms still images into lifelike try-on visuals, allowing you to see how fabric may flow, how cuts fit, and how colours complement your look, all without stepping into a dressing room.
How Doppl Works
Upload a Look:
Snap a pic of a clothing item or screenshot it from social media.
Virtual Try-On:
Doppl creates an animated avatar of you wearing the outfit using advanced AI models.
Bring It to Life:
Doppl can even generate motion-based videos, helping you imagine how the outfit might look in real-world scenarios.
Save & Share:
Save your best looks to your style library or share them with your friends for feedback.
Why Doppl Is a Game-Changer
Fashion is deeply personal and visual. Doppl empowers users to explore, experiment, and enjoy the process of styling without physical limitations. Whether you’re:
- Thrift shopping and want to preview a piece
- Inspired by a celebrity’s outfit on Instagram
- Unsure how a bold trend might suit you
Doppl turns that curiosity into a creative, visual experience.
Still Experimental, But Full of Potential
Doppl is still in its early stages. As part of Google Labs, it’s considered an experimental project, meaning it’s still being refined and improved. Users may experience occasional inaccuracies in fit, fabric texture, or garment detail.
However, this open experimental approach allows Google to collect valuable feedback, making the app smarter and more accurate over time. User input plays a crucial role in shaping Doppl's future capabilities.
How to Get Started
- Availability: Doppl is currently available in the U.S.
- Platforms: Download now on both iOS and Android
- Free to Use: As an experimental app, Doppl is free to explore
Doppl is an interactive way to connect with your personal style. It removes the guesswork, adds creativity to the shopping experience, and invites users to have fun with fashion, digitally. With Doppl, your next favorite look is just a photo away.
Need a fresh perspective? Let’s talk.
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