Pay-Per-Click (PPC) Agency | Performance Marketing Specialists

Our Process

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As part of the onboarding process, we create a bespoke campaign strategy for your business. We immerse ourselves in the knowledge of your industry and brand, being up to date with your customer motivations, your competitors and your key differentiators. We get to know your team and work in collaboration to formulate a strategy to deliver on agreed KPIs and longer term objectives.

Our PPC Experts will advise you in which strategies will work best for your business, whether that’s trialling out new keywords to support growth, implementing new ad copy messaging to improve conversion rates or integrating class leading technology such as Search Ads 360 to manage your paid search activity.

Keyword Roadmap

Our team of experts will continuously discover and test new keywords suitable for your brand, opening up new audiences and new customers never reached before. This process forms part of our campaign optimisation process.

Campaign Optimisation

We begin by focusing your media spend on top-performing, high priority keywords to ensure maximum efficiencies and drive digital performance. We work to relentlessly improve your quality score, optimise your CPC and increase your CTR.

Tracking & Attribution

We implement tracking & measurement pixels to enable us to accurately measure your return on investment wherever a conversion took place, whether online through your website or offline.

Creative Optimisation

We are constantly testing out new creative messaging integrating a methodical approach. We test, learn and refine based on your performance driven objectives. Creative optimisation is a core element of the user journey

Audiences

Using audiences within paid search, we can strategically share content based upon where the prospect is in the funnel and bid accordingly. We can start to gather information about their interests, their demographics and the ways that they’ve engaged with the brand.

Bid & Budget Management

We integrate class leading technology such as Search Ads 360 Smart Bidding Strategies to maximise performance through bid management, while monitoring CPCs and total media spend on daily basis to ensure we pace close KPIs and monthly budgets