Visibility is everything. On TikTok, products don’t just sit on shelves. They surface dynamically based on user interest, engagement, and how well they’re listed. Whether you’re just starting out or scaling up, the way you present your products plays a crucial role in how often they’re recommended, discovered, and purchased.
Here’s how to strategically optimise your listings and maximise your chances of success in TikTok’s algorithm-driven ecosystem.
1. Use SEO on TikTok Shop: Speak the Algorithm’s Language
Search Engine Optimisation (SEO) isn’t just for Google. It’s vital on TikTok Shop too. Your product title, description, and hashtags are key search signals.
Tips:
- Use keywords that reflect how users search (“heatless curls” vs “hair styling device”).
- Tap into trending phrases or hashtags related to your niche.
- Make titles short, scannable, and benefit-led with front-load key terms.
💡Pro Tip: Instead of “Black Water Bottle,” use “Leakproof Black Sports Water Bottle – 1L BPA-Free Gym Flask”.
2. Drive Engagement and Trust Through Strong Visuals
First impressions matter. On TikTok Shop, your visuals are your storefront. High-quality images and short-form videos are more likely to stop the scroll and get users clicking.
Tips:
- Use natural lighting and show the product in action.
- Create short videos that highlight benefits quickly (under 30 seconds).
- Show different angles or use cases to build trust and reduce return rates.
💡Pro Tip: Videos with faces, movement, or real-life demos tend to perform best on the For You page.
3. Tap Into Social Proof to Build Instant Credibility
Social proof drives conversions. TikTok’s algorithm favours listings with active engagement. The more your product looks “loved,” the better.
Tips:
- Encourage customer reviews and ratings post-purchase.
- Work with TikTok Creators who can tag or link to your product.
- Highlight UGC (user-generated content) to show authenticity.
💡Pro Tip: Products with positive reviews and video demos are more likely to appear in recommended feeds and creator affiliate lists.
4. Use TikTok Shop Tools to Give You an Edge
TikTok provides sellers with built-in tools to help products reach the right buyers. These aren’t just “nice to have,” they’re essential to getting discovered.
Tools to use:
- Keyword Tagging: Helps TikTok understand your product’s niche.
- Product Bundles: Increase average order value and visibility.
- Smart Categorisation: Ensures your product is surfaced to the right audiences.
💡Pro Tip: Double-check your listing category. Incorrect categorisation can suppress visibility.
5. Strive for Virality: Think Beyond the Product Page
TikTok Shop is part store, part entertainment platform. A well-optimised listing can become a viral moment with the right push, especially when paired with creators or LIVE selling.
Strategies:
- Collaborate with creators for organic-style product shoutouts.
- Use TikTok LIVE to demo products in real time.
- Build campaigns around trending sounds, challenges or seasonal moments.
💡Pro Tip: Viral listings often start with a clear hook in the first 3 seconds of video content. Don’t bury the lead!
Optimise for Discovery, Sell with Strategy
TikTok Shop isn’t just a marketplace – it’s a discovery engine powered by intent, engagement, and creative listing strategies. By applying these five tips, you’ll give your products the best chance of being seen by the right audience at the right time.
Want a hand getting started or levelling up your current listings? Our team is here to help. Reach out for personalised support and guidance.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
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