Server-Side Tracking

Poor tracking is costing your business more than you think. With ad platforms tightening data requirements and browsers blocking third-party scripts, you're losing visibility, campaign efficiency, and revenue daily. Underreported conversions lead to under-optimised campaigns, and that means wasted media spend, lower ROAS, and slower growth.

Our Process

If your tracking is underreporting, your campaigns are underperforming. That’s why we don’t just install tags—we rebuild your tracking infrastructure from the ground up, using a secure, privacy-first setup powered by Stape.io.

Our team audits your existing setup, maps key conversion flows, and deploys a custom server-side GTM container that gives you total control over what gets tracked, where it's sent, and how it's used.We handle the heavy lifting—collaborating with your devs or platforms to deploy seamlessly across your stack.

Once live, we continuously monitor data flow, troubleshoot signal loss, and keep your tracking healthy so your attribution—and ROAS, stays strong.
‍
‍This isn’t a nice-to-have. It’s non-negotiable.
If you’re scaling Meta campaigns, relying on GA4 for insights, or need to comply with GDPR, server-side tracking is essential. 360 OM delivers the strategy, infrastructure and support to unlock the full potential of your data.As part of your tracking transformation, we design a secure, compliant, and performance-first server-side setup tailored to your stack.

Our team will audit your current client-side tracking setup, define your key event flows, and implement a custom server container, hosted on Stape.io.

We work directly with your developers or third-party platforms to ensure a smooth deployment across domains, integrations, and marketing tools. Once live, we monitor the flow of data, troubleshoot attribution gaps, and maintain high signal health over time.

Ubeeqo

Read Story

Spotlight some important metrics to impress.

2.85%

Comparison Rate

3.5x

Metric Coverage

90+

Business Outlets

6,432

Members

~1.5

Savings Comparison

Zero

Problems

Ready to Unlock Better Tracking?

Privacy First Tracking

We build server-side tagging through custom domains, allowing you to collect and send data from your own infrastructure. This improves consent control, protects user data, and strengthens compliance with GDPR and CCPA.

Meta, TikTok & Google API

From Meta’s Conversions API to TikTok Events API and Google Ads Enhanced Conversions, we integrate every major platform using direct server-to-server calls—bypassing browser restrictions and boosting match rates.

Improved Attribution

By capturing server-side events with consistent identifiers and longer cookie durations, we help you recover lost conversions and correct underreporting in GA4, Meta, and other platforms.

Ad Blocker & ITP Resilience

Standard tags are often blocked by privacy tools. With server-side tracking, your events are routed through first-party domains, making them significantly more resilient to ad blockers.

Clean Data, Custom Enrichment

With server-side processing, we enrich or filter event data before it’s sent to platforms. This enables better segmentation, CRM matching, and full control over what’s shared.

Ongoing Support & Reporting

Our retainers include monthly health checks, new tag deployments, data quality audits, and troubleshooting across platforms. We also provide optional GA4/BigQuery support for enterprise-level reporting.