With privacy regulations tightening and ad platforms demanding cleaner data, our Server-Side GTM solutions help you take control of your tracking infrastructure. Reduce signal loss, increase match rates, and future-proof your performance tracking across Google, Meta, TikTok and more.
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As part of your tracking transformation, we design a secure, compliant, and performance-first server-side setup tailored to your stack. Our team will audit your current client-side tracking setup, define your key event flows, and implement a custom server container, hosted on Stape.io.
We work directly with your developers or third-party platforms to ensure a smooth deployment across domains, integrations, and marketing tools. Once live, we monitor the flow of data, troubleshoot attribution gaps, and maintain high signal health over time.
Server-side tracking is no longer a luxury, it’s a necessity. Whether you’re scaling Meta campaigns, running advanced GA4 setups, or complying with global privacy laws, 360 OM provides the infrastructure, strategy and support to maximise your data.
We build server-side tagging through custom domains, allowing you to collect and send data from your own infrastructure. This improves consent control, protects user data, and strengthens compliance with GDPR and CCPA.
From Meta’s Conversions API to TikTok Events API and Google Ads Enhanced Conversions, we integrate every major platform using direct server-to-server calls—bypassing browser restrictions and boosting match rates.
By capturing server-side events with consistent identifiers and longer cookie durations, we help you recover lost conversions and correct underreporting in GA4, Meta, and other platforms.
Standard tags are often blocked by privacy tools. With server-side tracking, your events are routed through first-party domains, making them significantly more resilient to ad blockers.
With server-side processing, we enrich or filter event data before it’s sent to platforms. This enables better segmentation, CRM matching, and full control over what’s shared.
Our retainers include monthly health checks, new tag deployments, data quality audits, and troubleshooting across platforms. We also provide optional GA4/BigQuery support for enterprise-level reporting.
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