GLP-1 medications, such as Wegovy, Mounjaro, and Ozempic, are transforming the way people approach weight loss. Backed by clinical research and trusted by doctors worldwide, these treatments are helping thousands achieve lasting results where traditional diets and fitness plans may have fallen short.
As awareness grows, more people than ever are searching for safe solutions to manage weight and improve overall health. Alongside this demand comes a sharp rise in competition, ad costs, and regulatory oversight. Many patients are struggling to find trusted and affordable access without long waiting times or confusing options.
For online pharmacies, simply showing up in Google Ads is no longer enough. It’s not just about visibility but about sustainable and profitable growth.
That’s where 360 OM comes in. We help pharmacies reach high-intent customers who are searching for trusted and clinically proven weight loss treatments. With compliant advertising strategies, secure prescription pathways, and data-driven campaign optimisation, we ensure you not only attract customers but also build long-term relationships with them.
Here’s how to compete and scale effectively using Google Ads.
Why The GLP-1 Demand Is Growing Fast
The demand for GLP-1s has exploded. With the GLP-1 boom, millions of consumers are actively searching for safe and effective treatments.
This growth is driven by:
- Increased awareness from social media and press coverage
- Doctor endorsements and prescription trends from health institutions
- High repeat purchase potential and monthly subscriptions
For pharmacies, this creates a rare opportunity to acquire high lifetime value (high-LTV) customers who will reorder consistently from them.
The Google Ads Battleground: How GLP-1 Keywords Have Sparked a Click War
GLP-1-related searches have become some of the most competitive in the online pharmacy sector.
Key challenges include:
- CPCs have surged across branded and generic terms
- Auction pressure from large incumbents and VC-backed competitors
- Aggressive targeting tactics from international sellers
If you’re running standard campaigns without product segmentation, you’re likely overspending and underperforming.
How Smarter Campaign Structures Can Win
Online pharmacies can no longer rely on broad-brush campaigns. Granular and intent-led campaigns are essential.
Winning structures include:
- Dedicated search campaigns by molecule and brand (e.g., Wegovy vs Ozempic vs Mounjaro).
- Performance Max campaigns focused on Shopping only for high-margin, in-stock products
- Keyword segmentation between branded, non-branded, and competitor terms to match intent effectively.
Here’s what happens: The ad spend is directed where pharmacies have the greatest chance of winning. It is not wasted on low-converting clicks.
How To Maximise Product Feed & Promotions
In Shopping campaigns, the product feed is your storefront.
To stand out, here’s what you need:
- Ensure clean Merchant Center feeds with SKU-level pricing, delivery times, and stock status.
- Use Merchant Center Promotions to highlight free delivery, discounts, or first-order incentives.
- Build trust signals with star ratings, verified reviews, and secure checkout messaging.
These enhancements improve CTR and conversion rates while differentiating against generic listings.
Why You Need To Track LTV, Not Just ROAS
GLP-1 customers often reorder for months or years. Focusing only on short-term ROAS (Return on Ad Spend) undervalues their true worth.
Pharmacies should:
- Track repeat purchase behaviour in Google Analytics.
- Optimise campaigns based on projected lifetime value (LTV).
- Push high-LTV audiences into Smart Bidding and value-based lookalikes.
This shifts your strategy from chasing cheap clicks to building a loyal customer base.
How To Stay Compliant with Google’s Healthcare Policies
Advertising prescription treatments brings strict oversight.
To stay live and scalable:
- Ensure your domain and creatives comply with Google’s Healthcare & Medicines policy
- Apply for Google’s Healthcare certification for advertisers
- Avoid unapproved claims or misleading landing pages
Working with an experienced agency is often essential to ensure full compliance. This maximises your campaign impact without stalling growth.
How 360 OM Helps Online Pharmacies Grow
At 360 OM, we partner with leading UK online pharmacies to build growth-ready campaigns. Our support includes:
- Build compliant and scalable GLP-1 campaigns.
- Protect profit margins while scaling customer acquisition volume.
- Optimise Google Ads with real product performance data (including COGS, margin, and LTV)
- Navigate Google’s Healthcare certification with minimal friction.
This data-led compliance-first approach ensures pharmacies thrive in the GLP-1 boom.
What’s Next In The Future
The GLP-1 surge presents one of the biggest opportunities online pharmacies have seen in years, but it’s not a plug-and-play channel.
Success in this space demands:
- Smarter and segmented ad structures
- Stronger product data and promotional strategies
- Creative that converts and compliance-first execution
- A shift from short-term ROAS to long-term LTV growth
Online pharmacies that master these strategies will be well-positioned to dominate this high-growth category.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
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