Google is raising the bar with a suite of AI-powered features to make your shopping experience smarter, faster, and more personalised than ever.
From virtual try-ons that let you see how clothes look on real models to dynamic price tracking and trend-driven design inspiration, Google Shopping is becoming a one-stop destination for savvy consumers.
Whether you’re hunting for the best deal or looking to stay ahead of fashion trends, these tools are designed to help you shop with confidence and ease.
Try On, Track, and Transform: A New Era of AI-Powered Shopping with Google
Looking for the perfect back-to-school outfit? Planning your fall wardrobe? Or redesigning your living space? Google’s latest tools aim to help you try, track, and transform your choices with ease and intelligence.
Google steps in with an AI-powered shopping experience that bridges the gap between inspiration and purchase.
1. Try On Styles Virtually: Your Personal AI Fitting Room
At the Google I/O developer conference earlier this year, the company teased a new way to shop — by actually seeing how you’d look in the clothes you’re browsing.
Now Live in the U.S.:
Google’s AI-powered virtual try-on tool is now rolling out widely across Search, Google Shopping, and even product listings in Google Images.
Here’s how it works:
- Tap any apparel product listing across Google platforms.
- Click the “try it on” icon.
- Upload a full-length photo of yourself.
- Instantly see yourself in that outfit, whether it’s a gingham-print summer pant or a sleek fall jacket.
Why It’s Game-Changing:
- Realism: The AI tries to replicate the drape, fit, and texture of clothes as they might appear on your unique body shape.
- Convenience: No more guesswork about how something might look.
- Social Sharing: You can save favorites and share looks with friends for a second opinion.
This tool makes online apparel shopping more interactive and confidence-boosting. No more disappointing deliveries that don’t fit or flatter.
2. Smart Price Alerts: Get What You Want, When You Want
Google has upgraded its price tracking features, making it more precise and user-specific.
Key Upgrades:
- Set your size, color, and price range when hitting “track price.”
- Google monitors listings across its vast Shopping Graph, which includes:
- Billions of products
- Retailers across the web
- Real-time inventory and price changes
- You’ll receive alerts when an item matches your custom criteria directly on your phone or inbox.
No More:
- Constantly refreshing pages for price drops
- Forgetting to return to a product you loved
- Settling for a bad deal
With these smarter alerts, Google helps you make the right purchase at the right time and the right price.
3. Visual Inspiration with AI: Style Your Space and Yourself
What if you could type in “green flowy dress for a garden party” or “boho bedroom with light wood tones” and see a gallery of real products?
Coming This Fall in the U.S.:
Google’s AI Mode and vision match technology will allow you to:
- Browse shoppable outfit inspiration based on text prompts or images
- Discover room design ideas tailored to your preferences
- Get direct links to purchase items that visually match your aesthetic
How It Works:
- AI scans your query.
- Combines it with over 50 billion products indexed on the Shopping Graph.
- It returns shoppable results with a mix of editorial and product visuals.
- You’re not just browsing. You’re building a visual shopping journey.
- This feature brings Pinterest-style discovery and the power of real-time shopping.
Shopping Reimagined with AI
Google’s latest updates reflect a shift in how people want to shop today: personalised, visual, intelligent, and efficient.
With these tools, you can:
- See before you buy with virtual try-ons
- Wait for the best deal without doing the legwork
- Get inspired and buy instantly with design and outfit suggestions
By fusing AI, image recognition, and real-time product data, Google is making it easier than ever to express your style, redesign your spaces, and shop smarter, all from a single search bar.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
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