Maximising Your Potential With Facebook App Install Ads

Hoping to promote your mobile app to the masses on social media? Facebook App Install Ads should be your first point of call.

Having a digital presence has been more crucial than ever recently and mobile apps have become even more popular to engage audiences by keeping them entertained whilst also ensuring your brand stays relevant.

You may have already noticed that we have looked at both Google Ads App Campaigns and Apple Search Ads in previous blog posts, however if you’re wanting to expand your reach even further, it’s worth exploring Facebook’s offering.

With over 2.6 billion monthly active users, Facebook is the place to be seen by the masses but competition is fierce, especially if you are relying on organic activity alone. Luckily, Facebook’s unrivalled advertising platform offers App Install Ads to entice potential users to download your app through both static adverts and playable ads that allow you to try the game/app before you download.

We all know how crucial it is to attract users and generate downloads for our app, not only for revenue stream, but also for the ability to track data and measure this against future activity. On Facebook you can rest assured that you’ll be provided with all of the data that you need to determine your campaign’s success which is one reason alone that the platform is a great option.

One handy feature on Facebook’s app advertising offering is the ability to set up custom audiences. Facebook is known for its impressive audience segmentation abilities and by taking advantage of this for your App Install Ads, you can reach the right people to maximise your results. Alongside the implementation of the Facebook pixel on your website, you can also re-target people who’ve engaged with your page, with the posts on your page and with your app advert, even if they didn’t install it in the first instance. It’s also worth noting that you are able to build lookalike audiences that are based on the people who have installed your app, which is especially useful for finding new, similar people to target.

Alongside custom targeting and measurement tracking, Facebook also offers some great options when it comes to your ad creatives. Whether it’s choosing placement between Facebook Messenger and the News Feed, making the most of A/B testing with variations of copy and imagery or even choosing an ad type between Carousel Ads and Canvas Ads, Facebook’s flexibility and customisation makes it one of the more impressive options out there. With Facebook monthly users continuing to rise, it’s a perfect opportunity to get your mobile app seen and a platform you should be considering in your overall digital marketing campaign.

Ready to get started? To discuss options book in a call with one of our App Acquisition Specialists today by emailing info@360-om.co.uk.

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