Why Mobile App Brands Should Use Apple Search Ads

Bringing an app to market that you want to stand out from the rest? Apple Search Ads could be the answer you’re looking for.

With 204 billion apps downloaded worldwide in 2019, which is only set to grow as we consume more digital technology, unsurprisingly app stores are high traffic areas and it’s crucial to stand out from competitors. But sometimes that isn’t as straightforward as launching your app and hoping people will download it.

We recently covered the Power of Google Ads App Campaigns to promote your app across Google’s channels so now we’re turning our attention to Apple Search Ads.

Claiming 25.89% of the market share of mobile operating systems, iOS may lag behind Android’s dominating 73.3% but that doesn’t mean it isn’t a force to be reckoned with and if you’re developing an app, it’s highly likely you’ll ensure it’s compatible with Apple products.

Apple Search Ads

However, getting noticed on Apple’s App Store isn’t easy. With over 2 million apps available to iOS users, it’s crucial to implement a strategy that will make your app stand out and drive installs. This is where Apple Search Ads come in.

Available in two options, Apple Search Ads Basic and Apple Search Ads Advanced, advertisers in 59 countries worldwide can use this advertising platform to effectively promote their app, with brands only paying for every app installed at the maximum cost they are willing to pay (CPI).

The features are really interesting too. With the basic option, Apple will use an algorithm to match potential customers meaning you don’t need to set any keywords, suiting smaller advertisers. Or if it’s a more complex campaign that you’re looking for, Apple Search Ads Advanced really comes into play with keyword selection, target audience segmentation, bidding strategies, ad scheduling, setting target devices and more control over creative assets.

With Apple Search Ads offering two distinct different options, the advertising features are accessible to the vast majority of brands out there and with these ‘sponsored ads’ expecting to generate up to $2 billion in revenue in 2020 alone, it’s an avenue worth exploring.

Ready to promote your app? Book your free app strategy session with one of our App Acquisition Specialists today by emailing info@360-om.co.uk.

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