Burnout has become one of the most pressing challenges of modern life. High-pressure work cultures, relentless digital demands, and blurred work-life boundaries are leaving millions exhausted, disengaged, and unfulfilled.
We’ve been told that working harder is the only way to get ahead. That late nights, skipped breaks, and “always-on” hustle are the price of success. But this story is flawed. Dangerously so.
The result? A global burnout crisis.
At 360 OM, we see the impact first-hand: in agencies, brands, and e-commerce businesses where performance expectations are sky-high. While growth is the goal, sustainability has to be the strategy.
The Burnout Problem in Numbers
- 69% of employees report feeling burned out in their current job.
- Burnout costs UK businesses an estimated £28 billion annually in lost productivity.
- WHO has classified burnout as a global epidemic costing the worldwide economy over $1T per year.
Leaders under chronic stress are more likely to make reactive decisions, leading to short-term wins but long-term risks.
Why It Matters for Performance Marketing & E-Commerce
In high-pressure industries like ours, burnout doesn’t just affect individuals, but it hits bottom lines:
- Declining creativity impacts campaign innovation.
- Lower concentration leads to mistakes in execution.
- Turnover costs increase as top talent seeks healthier environments.
The Mindset Shift Needed
True high performance isn’t about working longer. It’s about working smarter.
That means:
- Prioritising focus over multitasking.
- Setting smart, realistic, and measurable goals.
- Shifting recovery from a perk to a performance tool.
Big Impact Without Burnout: A Book To Change Your Lifestyle
One of our partners, business leader and author Bianca Best, has been leading conversations around building “big impact without burnout.” Her new book offers practical frameworks for achieving exceptional results without sacrificing wellbeing.
To celebrate its launch, Bianca is offering:
- 50% off the book — use code BIGIMPACT50
- Free keynote talks for brands with bulk purchases
- Free workshops for organisations placing bulk orders
Who is Bianca Best?
Bianca Best is an award-winning thought leader, author, speaker, global executive, and mother of four. A credentialed coach, she has spent decades mastering the art of achieving extraordinary results without sacrificing health and well-being. Drawing from her journey and years of leadership, she has developed practical strategies that empower individuals and organisations to thrive. These are now embraced by thousands of women worldwide and adopted by giants like Google and Amazon.
Her latest book, Big Impact Without Burnout, offers a roadmap for sustainable success that shifts us away from the chaos of constant busyness into a state of calm and focused flow where inner balance becomes the secret to outer brilliance.
One small action can lead to a big change. Together, we can take a step toward fixing the world’s unhealthy relationship with productivity.
You can explore her work and the book here.
Need a fresh perspective? Let’s talk.
At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data-informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.
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