TikTok’s Creator Search Insights: How To Level Up Your Content With Trending Topics

TikTok introduces a new tool, Creator Search Insights, to help creators find what users are actively searching for. With this information, they can tailor their videos to what audiences are interested in and more likely to watch.

TikTok has launched a new tool called Creator Search Insights. Available in select regions, this gives creators insight into topics people are searching for on TikTok and the innovative feature allows them to directly track the hottest search terms on the platform.

Accessible within the app by simply searching ‘Creator Search Insights,’ this tool acts as a gateway to discovery. Explore endless topics, dive into delicious recipes, master new skills with how-to guides, and unlock a world of DIY inspiration – all at your fingertips.

With Search Insights, creators can:

  • Spark Inspiration: Discover trending topics and fuel your content creation with fresh ideas.
  • Tailor Powerful Strategy: Align your content with what audiences crave and maximise engagement.
  • Craft In-Demand Content: Create videos that resonate with viewers and climb the search ranks.

TikTok hopes to empower creators to craft content that thrives on search and resonates deeply with the TikTok community.

Why Trending Content Matters for Creators

Want to reach a bigger audience on TikTok?

Creating videos about trending topics is a great way to get your content seen by more people. This can help you grow your following and become a popular creator!

Here’s how Creator Search Insights can help:

  • More people see your videos: When your content aligns with what users are actively searching for, it gets swept up in the algorithm’s current and lands in front of a massive audience.

    What’s The Plus: A huge boost for your popularity, visibility and reach.

  • More likes and comments: Trending topics are magnets for engagement! People are naturally drawn to what’s hot on the platform, making them more likely to stop, watch, like, and comment on your video.

    What’s The Plus: Fuels your performance and helps you build a loyal following.

How Creator Search Insights Works

Ready to get started? Type “Creator Search Ideas” in your search bar (or soon, find it in Settings under Creator Tools). Get the inside scoop on what people are looking for on TikTok with a simple search.

Here’s how it works:

  • Open the TikTok search bar: Type “Creator Search Insights.” (Soon, you’ll also find it in Settings under Creator Tools.)

  • Discover trending topics: Creator Search Insights shows you what people are searching for a lot on TikTok.

  • Explore by category: Find popular searches in areas like travel, sports, or science.

  • See what’s missing: Look for “content gap” topics. These are things people search for often, but there aren’t many videos about them yet. This could be your chance to create something new!

Before you jump in, here are some extra tips:

  • Dual Lens on Search Trends: Creator Search Insights offers two key filters: “Trending” and “For You.”

    • Trending: See what everyone’s searching for on TikTok — these are the hottest topics across the platform.

    • For You: This section personalises things for you! It shows searches related to the kind of content you make. It’s a great way to find viral ideas in your area of expertise.

  • Data-Driven Decisions: Make smart choices about your videos. No matter which filter you pick (‘Trending’ or ‘For You’), you’ll find tons of valuable information. Each search term has a popularity score, so you can see exactly how many people are looking for it.

    This helps you pick video ideas that people really want to see, giving you the best chance of getting more likes and comments!

  • Save for Later: Spotted a trending topic you want to make a video on? Haven’t had a chance to brainstorm yet? No worries! Creator Search Insights lets you save those search terms to come back to later.

    This way, you don’t miss out on any hot topics or trending ideas.

Beyond Trending Topics

Creator Search Insights spotlights trending terms across various categories like tourism, sports, and science, but there’s more. Here’s how creators can explore its full potential:

  • Champion Your Niche: Love travel content? Sports? Or fashion? Creator Search Insights lets you filter searches by category. Discover the hottest travel-related, beauty-related or sports-related topics users are craving, allowing you to become a champion within your niche.

  • The ‘For You’ Advantage: Personalise your search experience on TikTok as you can now find what’s most relevant to your existing content. It helps you identify potential viral topics within your niche, giving you an edge over competitors.

  • Fill the Content Gap: Nobody’s making videos about a topic? Be the first! Creator Search Insights shows you “content gaps.” These are what people search for a lot, but there aren’t many videos about them yet. Grab this golden chance to create something new and popular! You could be a trendsetter in this area.

Get Rewarded For Best Videos

TikTok’s search popularity now influences the Creator Rewards Program. Making videos about hot topics, as shown by the popularity score or ‘Recommended Topic’ label, could give you a boost and increase creators’ search value. 

The Recommended Topic labels highlight what people are really interested in, so you can use them to brainstorm ideas and create content that gets seen and rewarded!

Sharing more about the new feature, TikTok said in a statement, “With these insights, creators can source inspiration for their content, tailor their creative strategies to meet audience interests, and create content that people want to see more of.”

“Our hope is that Creator Search Insights empowers creators to make content that’s relevant to searchers and positioned to perform well on TikTok.”

Need a fresh perspective? Let’s talk.

At 360 OM, we specialise in helping businesses take their marketing efforts to the next level. Our team stays on top of industry trends, uses data informed decisions to maximise your ROI, and provides full transparency through comprehensive reports.

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