360 OM and Opteo Co-Host ‘Conversions In The Cloud’ in Newcastle

An exclusive morning event, ‘Conversions In the Cloud’, hosted by 360 OM in partnership with Opteo, offered actionable insights for brands and an opportunity to network with leading fellow marketers.

A morning of insightful discussions and networking with leading digital marketers brought joy to many faces at the exclusive ‘Conversions In The Cloud’ event held on June 27th at one of Newcastle’s most iconic venues, 3Sixty Champagne Lounge.

Hosted by 360 OM in partnership with Opteo, the event was designed for marketers who are keen on sharpening their digital marketing skills and staying ahead of the curve. The get-together was a tremendous success as many attendees took to LinkedIn to share their fascinating experiences.

Here’s a quick recap of what went down:

Morning of Insight and Networking

The day kicked off with a delightful breakfast offering stunning views of Newcastle. Seasoned CMOs, marketing directors, performance marketers, eCommerce leaders, and digital strategists looking to scale their businesses through effective digital marketing techniques got together and shared actionable marketing insights.

A warm welcome and opening remarks by Tariq Mohammed and Guillaume Devinat were followed by the day’s agenda that featured insightful talks from industry experts:

Navigating the New Consumer Landscape: Proven Strategies for Growth

Kwanele Nomoyi, Sr. Retail Business Strategist at Google, shared proven strategies for navigating the ever-evolving consumer landscape and leveraging AI for growth.

Future-Proof Your Performance Marketing: The Power Pairing by 360 OM

Tariq Mohammed and Romany Simpson from 360 OM discussed future-proofing performance marketing strategies.

The Power of The N-Gram: Unlocking Hidden Conversion Opportunities by Opteo

Guillaume Devinat from Opteo unveiled the power of N-grams in unlocking hidden conversion opportunities.

Key Takeaways and Connections

Beyond insightful talks, the event blossomed into a vibrant space to build genuine connections with fellow marketing minds and thought leaders, all while savoring a gourmet breakfast with stunning views of Newcastle.

Natalie N., Head of Marketing at The Expanded Metal Company Limited shared her thoughts on LinkedIn:

“Had an amazing morning at 3Sixty Newcastle for the Conversions in the Cloud event by 360 OM and Opteo! Kwanele Nomoyi from Google shared insights on navigating the new consumer landscape with proven strategies for growth followed by Tariq Mohammed discussing future-proof performance marketing and then Guillaume Devinat covered the power of the N-gram.”

Amanda Dodds, Senior Consultant - Marketing & Digital at Jackson Hogg Limited wrote

“Such a lovely morning at 3SIXTY Champagne Lounge for Tyler Armstrong CertRP and I, at the Conversions In The Cloud event - 360 OM & Opteo. Some really interesting insight and tips on performance marketing and proven strategies for growth from Tariq Mohammed and Guillaume Devinat, alongside Kwanele Nomoyi from Google covering buying habits and AI.”

Chelsie Brown, Marketing Manager at COTTAM Brush Limited, wrote

“Fantastic morning at 3Sixty Newcastle for the Conversations in the Cloud event by 360 OM and Opteo! So many golden nuggets from Kwanele Nomoyi, Senior Accountant Manager at Google around buying habits and AI…a hot topic for us at COTTAM Brush Limited at the moment! And interesting talks from Tariq Mohammed and Guillaume Devinat around performance marketing and N-Gram.”

Christian Cerisola, Senior Communications Consultant, congratulated the team and shared his thoughts on LinkedIn:

“Huge congrats to my old friend Tariq Mohammed and his 360 OM team, to Guillaume Devinat and Opteo and to Kwanele Nomoyi from Google for a brilliant morning of insight and connections in Newcastle.”

This event was possible, thanks to the event sponsors, Concept Onyx Recruitment. Their support made this a brilliant opportunity for marketing minds to connect and grow. Check out more about them here.

Stay tuned for updates from 360 OM and Opteo on upcoming events designed to empower marketers with the latest trends and strategies.

To see all the pictures from the event, click here.

Watch the event’s top highlights here.

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